Sans Normal Utkab 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Raldo RE' by URW Type Foundry, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: branding, editorial, posters, ui text, signage, modern, sporty, efficient, clean, dynamic, add emphasis, convey motion, modernize tone, maintain clarity, slanted, humanist, rounded, open, airy.
This is a slanted sans with smooth, rounded construction and low stroke contrast. Curves are broadly drawn and open, with generous interior counters in forms like C, O, and e, and a generally even rhythm across the alphabet. Terminals tend to be clean and slightly angled, reinforcing the forward-leaning posture, while diagonals in letters like K, V, W, X, and Y feel crisp and energetic. Numerals follow the same rounded, contemporary logic, staying clear and sturdy in shape.
It suits modern brand systems that need an energetic sans voice, especially for technology, sports, or lifestyle contexts. The slanted stance makes it effective for headlines, posters, and promotional messaging, while the clean, open forms can also work in short-to-medium UI or editorial passages where a dynamic tone is desired.
The overall tone is contemporary and energetic, with an athletic, forward-moving feel from the consistent slant. It reads as confident and practical rather than decorative, balancing friendliness from its rounded forms with a purposeful, streamlined voice.
The design appears intended to provide a contemporary italicized sans that stays clear and functional while adding motion and emphasis. Its rounded geometry and consistent stroke weight suggest a focus on legibility and a smooth, modern texture rather than calligraphic detail.
The sample text shows good flow in continuous reading, with clear word shapes and consistent spacing that keeps the texture even. Round letters remain stable and legible under the slant, and the punctuation and figures visually match the same clean, minimal styling.