Sans Normal Orrow 3 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'FF Good' by FontFont, 'Molde' by Letritas, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, sturdy, modern, clean, casual, high impact, modern utility, friendly clarity, display emphasis, geometric, rounded, open counters, compact joins, flat terminals.
A heavy, geometric sans with broad, rounded curves and straightforward construction. Strokes stay consistent and full, with flat terminals and compact joints that keep shapes dense and stable. The lowercase shows a tall x-height and wide, open counters, while overall proportions feel slightly condensed in the curves with ample internal space for readability. Numerals and capitals follow the same solid, simplified rhythm, favoring smooth bowls and minimal modulation.
Best suited for headlines, short blocks of copy, and brand-forward applications where strong contrast against the page is needed. It performs especially well in posters, packaging, signage, and UI hero text where a compact, geometric sans can carry a message quickly and clearly.
The tone is confident and approachable, combining a modern, no-nonsense structure with softened curves that feel friendly rather than severe. Its weight and compact rhythm give it an energetic, poster-like presence without becoming decorative.
The design appears intended as a robust, contemporary workhorse for display typography, prioritizing even color, geometric clarity, and high impact while retaining friendly roundness for broad appeal.
Round letters (C, G, O, Q) emphasize near-circular geometry and generous apertures, and the lowercase maintains clear differentiation between similar forms through open shapes and simple terminals. The overall color on the page is dark and even, producing strong emphasis at display sizes.