Sans Normal Rekab 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'John Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, friendly, punchy, contemporary, playful, impact, approachability, clarity, modernity, rounded, soft corners, compact, sturdy, geometric.
A heavy, rounded sans with compact proportions and soft cornering throughout. Strokes are broadly uniform, with clean joins and simplified terminals that keep counters open despite the dense weight. Curves are smooth and largely geometric, while straight-sided forms (like E, F, T, and L) maintain a strong, blocky presence. The lowercase shows single-storey a and g, short, sturdy extenders, and generous dot forms on i and j that reinforce the font’s bold, friendly texture.
Best suited for high-impact applications such as headlines, posters, brand marks, packaging, and bold UI callouts where a compact, rounded sans can deliver immediate presence. It performs well when you want dense, readable text at larger sizes and a distinctly sturdy, friendly voice.
The overall tone is assertive and upbeat, pairing a solid, no-nonsense weight with approachable rounded shaping. It feels modern and energetic, with a slightly playful warmth that reads as friendly rather than strictly industrial.
The design appears intended to deliver maximum visual impact with minimal fuss: a simplified, rounded sans that stays legible in heavy weight while maintaining a welcoming, contemporary character. Its consistent geometry and robust forms suggest a focus on clarity and punch in display and branding contexts.
Capitals are wide and stable with even rhythm, and round letters like O and Q remain very full and prominent. Numerals are similarly chunky and legible, with simple silhouettes that match the letterforms. The sample text shows a strong, dark color at display sizes, emphasizing impact over delicacy.