Sans Normal Likiw 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova; 'Whitney' by Hoefler & Co.; 'Safran' by Hubert Jocham Type; 'Corpid' by LucasFonts; 'Niko' by Ludwig Type; and 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, friendly, impact, speed, modernity, approachability, simplicity, geometric, rounded, slanted, compact, punchy.
A heavy, slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes stay broadly uniform with minimal modulation, producing dense, solid letterforms and small internal counters that hold up best at larger sizes. Terminals are clean and mostly blunt, and the overall rhythm leans forward with a slightly compact feel and lively spacing in mixed-case text.
Best suited for short, high-impact typography such as headlines, posters, and brand marks where its weight and slant can project motion and confidence. It also fits energetic packaging, sports and fitness visuals, and bold UI moments like hero banners or promotional callouts where clarity at large sizes is key.
The strong slant and weight create a sense of speed and momentum, giving the face an energetic, assertive tone. Rounded forms soften the impact, keeping it approachable rather than harsh, and the overall impression is contemporary and action-oriented.
The design appears intended to deliver a modern, fast, and emphatic voice through a strong forward slant, geometric roundness, and tight, uniform strokes. It prioritizes immediacy and presence over delicate detail, aiming for legibility and impact in display settings.
The lowercase shows single-storey forms (notably a and g), reinforcing a simplified, geometric voice. Numerals are sturdy and straightforward, matching the same forward-leaning stance and bold presence seen in the letters.