Sans Normal Lomih 18 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Rafine' by Fontmachine; 'Riveta' by JCFonts; and 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, energetic, confident, modern, impact, motion, attention, modernity, clarity, oblique, rounded, chunky, compact, dynamic.
A heavy, oblique sans with broad proportions and rounded, strongly simplified letterforms. Strokes are consistently thick with minimal contrast, producing a solid, poster-like color on the page. Curves are full and circular (notably in O, C, and numerals like 8), while diagonals and terminals are cleanly cut, giving the shapes a brisk, forward-leaning rhythm. Counters are relatively open for the weight, and spacing reads sturdy and stable in both the grid and paragraph setting.
This font is best used for headlines, short bursts of copy, and large-scale applications where a strong, italicized presence helps drive attention—such as sports and event branding, packaging callouts, and bold signage. It can work for subheads and short paragraphs at generous sizes where its dense weight and slant remain comfortable to read.
The overall tone is assertive and kinetic, with a slanted stance that suggests motion and urgency. Its big, rounded forms feel approachable rather than aggressive, making it well-suited to high-impact messaging that still wants a friendly edge.
The design appears intended to deliver maximum impact with a contemporary, rounded geometry, combining a forward-leaning stance with simplified, high-clarity shapes. It aims to read fast, feel energetic, and hold up in demanding, attention-driven layouts.
Uppercase forms present as compact and muscular, while lowercase maintains straightforward construction with single-storey a and g and a simple, geometric feel. Numerals are bold and legible at display sizes, matching the roundness and weight of the letters for a cohesive texture.