Sans Normal Lanew 18 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor', 'BR Firma', 'BR Nebula', and 'BR Segma' by Brink and 'Primeform Pro' and 'Turis' by Punchform (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, bold, friendly, dynamic, confident, attention, energy, approachability, modernity, momentum, rounded, soft corners, geometric, compact counters, high impact.
A heavy, right-leaning sans with broad proportions and generously rounded curves. Strokes are consistently thick with smooth, continuous transitions and minimal modulation, giving the letterforms a solid, even color. Round characters like O and Q read as clean, near-circular shapes, while diagonals (A, V, W, Y) are sturdy and open, helping the design hold up at large sizes. Terminals are mostly blunt or softly finished, and the overall rhythm favors strong, stable silhouettes with compact internal counters.
This font is best suited to headline typography where impact and momentum matter—brand marks, campaign graphics, poster titles, and sports or fitness-oriented design. It also fits packaging and splashy editorial callouts where a bold, rounded italic voice helps convey energy without feeling harsh.
The tone is energetic and assertive, with a friendly softness from its rounded geometry. Its forward slant adds motion and urgency, evoking contemporary athletic and promotional aesthetics. Overall it feels modern, approachable, and built to grab attention quickly.
The design appears intended to deliver a high-impact, modern sans voice with a sense of speed and friendliness. It prioritizes strong silhouettes, smooth geometry, and immediate legibility at display sizes, making it well suited for attention-first communication.
The mix of wide forms and dense stroke weight creates strong word shapes and pronounced presence in headlines. In the sample text, the italic construction keeps lines flowing while maintaining clear, high-contrast silhouettes between letters.