Sans Normal Noluh 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, retro, punchy, display impact, approachability, brand voice, attention capture, rounded, soft corners, compact counters, blocky, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with smooth, simplified curves, producing sturdy, almost block-like silhouettes. Terminals read clean and blunt, and the shapes favor generous bowls and squared-off joins, giving letters a solid, poster-ready rhythm. Numerals share the same dense weight and rounded geometry for a cohesive, emphatic texture in lines of text.
Best suited to headlines, display typography, and brand statements where impact and immediacy matter. It works well for posters, packaging fronts, signage, and bold UI callouts, especially when you want a friendly, rounded voice with strong visibility. Use more generous tracking and line spacing when setting longer blocks to avoid a heavy, crowded texture.
The overall tone is bold and approachable, with a slightly retro, headline-forward energy. Its rounded construction keeps the color friendly rather than aggressive, while the sheer mass and width add confidence and volume. The result feels lively and attention-grabbing without becoming sharp or technical.
The design appears intended as a high-impact display sans that balances mass and approachability. By combining broad proportions with rounded, simplified forms, it aims to deliver strong shelf or screen presence while staying warm and readable in short bursts.
In the sample text, the tight counters and strong letterfit create a dark, even typographic color that reads best at larger sizes. Curves and apertures are simplified, so long passages can feel dense, but short phrases maintain excellent presence and cohesion.