Sans Normal Alkaz 3 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, signage, posters, friendly, modern, approachable, clean, playful, approachability, clarity, brand voice, display impact, modernity, rounded, open apertures, soft corners, geometric, solid.
A broad, rounded sans with low contrast strokes and a noticeably generous horizontal footprint. Curves are smooth and built from near-circular bowls, while terminals and joins feel softly squared rather than sharply cut. Counters are open and clear, and the overall rhythm is even and sturdy, with simple, unembellished construction across letters and numerals.
It performs best where a strong, friendly presence is needed—headlines, brand marks, packaging, and environmental graphics—while remaining readable in short text blocks and UI-style callouts. The wide proportions and open counters help it hold up well at medium-to-large sizes, especially in bold, high-contrast layout contexts.
The wide stance and rounded geometry give the font a friendly, confident tone that reads as contemporary and approachable. It balances a clean, utilitarian clarity with a subtle playfulness, making it feel welcoming rather than strict or technical.
The design appears intended to provide a modern, approachable sans with strong legibility and a distinctive wide silhouette. Its rounded construction and clean stroke logic suggest a focus on versatility across contemporary branding and display typography.
Uppercase forms feel stable and expansive, with broad bowls in letters like O/Q and a straightforward, readable G. The lowercase maintains a clear silhouette with a single-storey a and g, and the numerals match the same rounded, open style for consistent text-and-display pairing.