Sans Normal Berud 12 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, editorial, signage, condensed, modern, clean, quirky, space saving, modern clarity, display impact, systematic consistency, tall, lean, airy, monoline, rounded.
A tall, tightly set sans with very condensed proportions and an overall monoline feel. Curves are clean and slightly elliptical, while verticals dominate, giving letters a lean, upright stance. Terminals tend to be simple and softly rounded rather than sharply cut, and bowls (like in B, D, O, P) are compact and neatly enclosed. The lowercase shows straightforward, single-storey forms with small apertures and a tidy, restrained rhythm, while figures are narrow and evenly weighted to match the condensed texture.
Best suited to headlines, posters, and editorial titling where condensed letterforms help fit more characters per line without losing clarity. It can also work well in packaging and signage systems that benefit from a tall, economical footprint and a crisp, modern texture.
The tone reads contemporary and streamlined, with a subtle offbeat character coming from the extreme narrowness and slightly playful shaping in curves and joins. It feels efficient and urban—more expressive than a neutral grotesk, but still clean and controlled.
The design appears intended to provide a space-saving, attention-getting sans with a clean, monoline construction and compact curves. Its goal is likely to balance efficiency and readability with a touch of distinctive narrowness for display-forward typography.
At text sizes the condensed width creates a strong vertical pattern and saves horizontal space, making word shapes feel dense and column-like. The uppercase has a poster-like presence, while the lowercase remains practical and consistent for continuous reading when line length is managed.