Slab Contrasted Futu 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, western, poster, circus, playful, rugged, display impact, vintage feel, wood-type nod, brand voice, texture, blocky, chunky, soft corners, ink traps, notched serifs.
A heavy, block-built slab serif with broad proportions and a compact, poster-like color on the page. Strokes are thick with visible internal shaping: small triangular notches and ink-trap-like cut-ins appear at joins and within counters, giving the face a carved, stamped feel rather than a purely geometric build. Serifs are stout and rectangular, often integrated into the stem as bracketless slabs, while terminals stay blunt and squared. Round letters keep generous, rounded bowls that contrast with the sharp interior cutouts, creating a distinctive rhythm between soft outer contours and crisp inner detailing.
Best suited to large-size applications where its interior cutouts and chunky slabs can read clearly: posters, headlines, display typography, signage, and brand marks. It can also work on packaging and labels where a vintage or western-leaning voice is desired, especially in short phrases or stacked compositions.
The overall tone reads bold and theatrical, with a vintage display energy that suggests wood type, fairground posters, and frontier-inspired branding. The notched details add a slightly mischievous, handcrafted edge, making the font feel both sturdy and playful rather than purely formal.
This design appears intended as an attention-forward display slab that echoes wood-type and stamped lettering traditions while adding distinctive notched shaping for personality and texture. The goal seems to be strong impact, quick recognizability, and a memorable silhouette in branding and editorial display contexts.
The texture created by the repeated internal notches becomes more prominent in longer text, producing a lively, slightly rugged pattern across lines. Numerals and capitals maintain the same stout slab logic and cut-in detailing, helping headings and badges feel cohesive.