Sans Normal Lorey 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gouble' by Creatifont Studio, 'Normaliq' by Differentialtype, 'Grilova' by Gilar Studio, 'JHC Sineas' by Jehoo Creative, 'Point Panther' by Sarid Ezra, 'Readway' by Shakira Studio, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, punchy, impact, momentum, display clarity, modern branding, slanted, rounded, compact, ink-trap hints, soft corners.
A heavy, right-slanted sans with broad, rounded curves and tightly controlled apertures. Strokes are monolinear in feel, with smooth joins and slightly softened corners that keep the forms from feeling rigid. The letters show compact internal counters (notably in a, e, s) and a forward-leaning rhythm that emphasizes motion and density. Numerals are similarly robust and rounded, maintaining consistent color and strong silhouette at display sizes.
Best suited to headlines, posters, branding marks, and high-impact marketing where a forward-leaning, energetic voice is desirable. It can also work well on packaging and apparel graphics that benefit from dense letterforms and bold presence, especially when set with generous tracking or ample line spacing.
The overall tone is energetic and forceful, with a contemporary, sporty attitude. Its pronounced slant and dense forms communicate speed, urgency, and confidence, making it feel promotional and action-oriented rather than quiet or editorial.
Likely designed to deliver maximum impact in a compact, fast-moving italic voice, balancing geometric roundness with small practical openings to keep counters readable under heavy weight. The forms prioritize strong silhouettes and momentum for display-driven typography.
The slant is strong enough to read as a deliberate stylistic voice, not just a mild oblique. Curves stay smooth and geometric, while some interior corners appear subtly opened to preserve clarity in such heavy shapes.