Sans Superellipse Etkil 7 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'FF Good' by FontFont, and 'Cargi' by Studio Principle Type (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, signage, sporty, urgent, loud, retro, streetwise, compact impact, headline punch, dynamic emphasis, space saving, condensed, slanted, heavy, rounded, blocky.
A compact, condensed sans with a strong forward slant and heavy, low-contrast strokes. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish softness rather than purely circular forms. Terminals read blunt and cut, with tight apertures and dense internal space, producing a dark, compact texture in lines of text. Numerals and capitals keep the same compressed stance, emphasizing verticality and punch.
Best suited for headlines, posters, and promotional typography where compact width and high impact are advantages. It can work well for sports branding, streetwear-style graphics, packaging callouts, and bold wayfinding or event signage. Use generous tracking and size for clarity when setting longer lines.
The overall tone is forceful and energetic, with a brisk, action-oriented slant that feels suited to attention-grabbing statements. Its chunky, rounded construction adds a slightly retro, industrial edge while staying clean and modern in silhouette. The result is assertive and sporty, more about impact than subtlety.
Likely designed to deliver maximum impact in a narrow footprint, combining a fast italic stance with rounded-rectangular forms for a distinctive, contemporary display voice. The goal appears to be bold messaging that stays cohesive and legible in large-scale applications.
The condensed proportions and tight counters create strong word shapes at large sizes, but the dense rhythm can make longer passages feel heavy. The italic angle is consistent across cases, helping headlines feel fast and unified. Rounded corners and superelliptical bowls keep the aggressiveness from turning sharp or spiky.