Sans Normal Lamab 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Fracktif' by Degarism Studio, 'Alergia Grotesk' by Machalski, 'Neue June' by Matt Chansky, 'Ordina' by Schriftlabor, 'Helios Antique' by W Type Foundry, and 'Berka' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, upbeat, confident, friendly, impact, motion, modernity, approachability, display, oblique, rounded, soft corners, compact apertures, high impact.
A heavy, oblique sans with broad proportions and rounded, gently softened corners. Strokes are thick and even with minimal modulation, producing dense counters and compact apertures that hold together well at display sizes. The uppercase forms feel sturdy and geometric while the lowercase keeps a single‑storey “a” and “g,” reinforcing a contemporary, simplified construction. Numerals are robust and prominent, with a rounded “0” and a compact, energetic rhythm across the set.
Best suited to display settings such as headlines, posters, campaign graphics, and bold brand statements where impact and momentum are desired. It also fits sports, streetwear, and product packaging applications that benefit from a compact, high-density texture and a contemporary slant.
The overall tone is bold and extroverted, with an energetic forward lean that reads as fast and assertive. Rounded shaping keeps the texture approachable rather than severe, giving it a modern, sporty friendliness suited to attention-grabbing messaging.
The design appears intended as a modern, high-impact oblique sans that combines geometric sturdiness with softened details for approachability. Its heavy strokes and consistent slant prioritize immediacy and motion for branding and display typography.
The oblique angle is consistent across caps, lowercase, and figures, creating a unified sense of motion. Tight inner spaces in letters like B, P, R, e, and a contribute to a dark typographic color, so generous tracking can help when setting longer lines.