Sans Normal Bilup 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Flinders' by Eko Bimantara, 'Malva' by Harbor Type, 'Qubo' by Hoftype, 'Accia Sans' by Mint Type, and 'Dupla' by Tipo Pèpel (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, friendly, neutral, functional, versatility, clarity, neutral tone, modernity, readability, geometric, rounded, open, even, crisp.
A clean sans with a largely geometric skeleton and softly rounded curves. Strokes are even and steady, with minimal modulation, producing a crisp, contemporary texture. Counters are open and generously sized, and the overall proportions feel balanced without being condensed or wide. Terminals are straightforward and blunt, while curves (notably in bowls and rounds) read smooth and controlled, giving the face a calm, consistent rhythm across text.
Well-suited for user interfaces, product and corporate branding, and clear wayfinding where a neutral, contemporary sans is needed. It also works for editorial headlines, subheads, and presentation typography thanks to its clean shapes and even color.
The font conveys a modern, approachable neutrality—confident and straightforward rather than expressive or decorative. Its rounded geometry adds a mild friendliness, while the overall restraint keeps it professional and unobtrusive.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency while maintaining a subtly friendly, geometric character. It aims to perform reliably across common communication needs without calling attention to itself.
The sample text shows solid readability at larger sizes, with clear differentiation in common shapes and a stable baseline rhythm. Numerals follow the same geometric logic, appearing sturdy and easy to scan in runs of figures.