Slab Monoline Wasi 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Boton' by Berthold and 'Geogrotesque Slab' by Emtype Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, retro, sturdy, warm, folksy, approachability, nostalgia, impact, readability, rounded, soft, chunky, bracketed, ink-trap.
A heavy, soft-edged slab serif with broadly rounded corners and pronounced, blunted terminals. Strokes stay largely uniform, with gentle modulation created by bulb-like joins and slightly tapered connections that read as subtle ink-trap shaping. Serifs are thick and strongly bracketed, giving the letters a cushioned, molded look rather than sharp mechanical slabs. Counters are compact and rounded, and the overall rhythm is steady and sturdy, producing a dense, highly legible silhouette at display sizes.
Best suited to headlines, posters, and short blocks of copy where its thick slabs and rounded forms can project personality without sacrificing clarity. It’s a strong choice for branding, labels, menus, and signage that benefits from a warm, retro presence and durable letterforms.
The tone is approachable and nostalgic, evoking mid-century signage and packaging. Its rounded slabs and compact counters feel friendly and dependable, with a slightly playful, hand-pressed character that keeps it from feeling overly formal or technical.
The design appears intended to deliver a bold, friendly slab serif voice with softened geometry—prioritizing a strong silhouette, easy readability, and a nostalgic, sign-painter/packaging feel over sharp precision.
The lowercase shows a single-storey “a” and “g,” reinforcing the informal, humanized voice. Numerals are similarly bulbous and weighty, designed to hold up well in high-contrast, attention-grabbing settings where a strong silhouette matters.