Sans Normal Ombab 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, confident, modern, friendly, straightforward, robust, clarity, impact, versatility, modernity, geometric, rounded, clean, solid, high legibility.
This typeface is a heavy, clean sans with rounded, geometric construction and minimal stroke modulation. Curves are smooth and circular (notably in C, O, Q, and the bowls of B/P/R), while straight stems and terminals are crisp and mostly square-ended. Proportions feel balanced and contemporary, with open counters and clear, simplified forms; the lowercase shows a single-storey a and g, short ascenders, and a broad, sturdy rhythm that holds together well in large settings.
It is well suited to headlines, branding and logo wordmarks, posters, and signage where a strong, uncomplicated sans is needed. The large x-height and open shapes also make it effective for short UI labels, navigation, and other display-to-short-text applications where clarity and impact matter.
The overall tone is modern and confident with a friendly, approachable softness coming from its rounded curves and uncomplicated shapes. It reads as direct and practical rather than expressive or decorative, with an energetic, brand-ready presence.
The design appears intended as a contemporary, high-impact sans that stays neutral and versatile while maintaining a friendly, geometric character. Its simplified forms and consistent stroke behavior suggest an emphasis on clarity, reproducibility, and strong presence across display contexts.
The numerals are compact and sturdy, matching the letterforms’ round geometry; the 0 is distinctly oval, and the 1 is a simple vertical form. The Q has a clear, unobtrusive tail, and the G includes a straightforward horizontal bar, reinforcing the pragmatic, signage-like clarity of the design.