Sans Normal Odlid 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' and 'BR Segma' by Brink, 'Nicky Sans' by Digitype Studio, 'Dress Code' by Larin Type Co, 'Goga' by Narrow Type, and 'Delecta' by Robert Corseanschi (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, playful, punchy, impact, clarity, legibility, modernity, approachability, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with broad proportions and large internal counters that keep forms open despite the dense weight. Curves are smooth and circular in letters like C, O, and S, while straight-sided forms (E, F, H, N) feel sturdy and clean. Terminals are blunt and crisp, and joins are simplified, producing a strong, poster-like silhouette. The lowercase maintains clear, straightforward construction with single-storey a and g, a short-shouldered r, and a compact t, giving the text a consistent, bold rhythm.
Best suited to headlines, branding, packaging, and signage where bold, high-visibility type is needed. It also works for short callouts, UI labels, and social graphics when used with ample spacing, but its strong weight is most effective at display sizes rather than extended reading.
The overall tone is direct and energetic, combining a contemporary, utilitarian backbone with a friendly roundness. It reads as assertive without feeling aggressive, lending a playful, approachable confidence to headlines and big type.
The design appears intended to deliver a clean, contemporary sans with maximum impact and simple, geometric clarity. Its construction prioritizes bold presence and fast legibility, aiming for a versatile display voice that feels both modern and approachable.
Counters and apertures stay relatively generous for a display weight, aiding quick recognition in large sizes. The numerals are similarly robust and rounded, matching the letterforms’ geometric logic and maintaining even visual color across mixed text and figures.