Sans Normal Innov 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: posters, packaging, branding, headlines, logos, playful, friendly, chunky, retro, cartoon, impact, approachability, playfulness, headline focus, retro flavor, rounded, soft corners, bulky, bouncy, compact counters.
A heavy, rounded sans with inflated strokes and softly squared terminals that read as cushiony rather than sharp. Curves are dominant and corners are generously radiused, producing a smooth, uniform silhouette with minimal internal detailing. Counters are relatively tight and often oval or teardrop-shaped, while joins and diagonals stay stout, keeping letters stable and solid at display sizes. Overall spacing feels compact and dense, with consistent stroke mass that creates strong, poster-like color on the page.
Best suited for headlines, packaging, signage, and brand moments that need instant impact with a friendly voice. It works well in short, high-contrast phrases, badges, labels, and playful editorial callouts where its dense, rounded shapes can carry personality. For longer copy, it’s most effective in brief bursts (subheads, captions, UI promos) with comfortable line spacing.
The tone is upbeat and approachable, with a toy-like, comic warmth that feels informal and energetic. Its chunky shapes and softened geometry suggest a nostalgic, mid-century/retro display attitude while still reading as modern and clean. The overall impression is bold, friendly, and attention-seeking rather than refined or technical.
The design appears intended as a bold, approachable display sans that maximizes presence through rounded, inflated forms and compact counters. Its consistent massing and softened corners prioritize charm and legibility in large sizes, aiming for a fun, retro-leaning personality without ornamental complexity.
Digits and capitals maintain the same padded construction as the lowercase, giving headlines a cohesive, blocky rhythm. The rounded forms reduce harshness in tight settings, but the dense counters and heavy color benefit from generous leading and careful tracking in longer lines.