Sans Normal Indav 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Faculty' by Device, 'FS Jack' by Fontsmith, 'Croma Sans' by Hoftype, 'Danos' by Katatrad, 'MC Maxes' by Maulana Creative, 'Mundo Sans' by Monotype, and 'Plau Redonda' by Plau (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, stickers, playful, friendly, bold, chunky, retro, impact, approachability, display, branding, playfulness, rounded, soft, sturdy, compact, bouncy.
A heavy, rounded sans with broad proportions and soft, blunted terminals. Strokes are consistently thick with minimal modulation, and corners are generously rounded, producing smooth, pill-like joins and counters. The letterforms lean toward compact, slightly squarish geometry—especially in rounds like O and C—while maintaining clear apertures and simple construction. Numerals and caps share the same dense, blocky rhythm, creating strong, even texture in display sizes.
Best suited to headlines and short, high-impact messaging where its chunky shapes can breathe—posters, packaging, storefront-style graphics, and bold branding. It can work for playful logotypes and social graphics, but is less ideal for small UI text or long-form reading due to its dense weight and tight counters.
The overall tone is cheerful and approachable, with a chunky solidity that feels energetic rather than formal. Its rounded forms and compact interiors give it a toy-like, retro sign-painting vibe that reads as fun, inviting, and confident.
The font appears designed to deliver maximum visual punch with a friendly, rounded personality. Its simplified geometry and inflated strokes suggest an intention toward approachable display typography that remains sturdy and highly legible at large sizes.
The design emphasizes mass and silhouette: counters are relatively tight and curves are inflated, which increases impact but can reduce clarity at smaller sizes. The lowercase is simple and sturdy, with single-storey forms where applicable and a generally even, uncomplicated rhythm suited to short bursts of text.