Sans Normal Ommir 10 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Kohinoor Bangla', 'Kohinoor Gujarati', 'Kohinoor Gurmukhi', 'Kohinoor Kannada', 'Kohinoor Latin', 'Kohinoor Malayalam', 'Kohinoor Odia', 'Kohinoor Tamil', and 'Kohinoor Thai' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, modern, friendly, pragmatic, confident, clean, impact, clarity, modernity, utility, geometric, rounded, blunt terminals, compact, high legibility.
A heavy, geometric sans with broad curves, blunt terminals, and a compact, efficient footprint. Counters are open and round, with smooth joins and minimal modulation, giving the letters a solid, even color in text. The x-height is prominent and the lowercase is sturdy and simplified, while capitals keep wide bowls and straight-sided verticals. Numerals match the same robust geometry, with clear, un-fussy forms suited to large, dense settings.
It performs best in headlines, signage, and bold editorial callouts where high impact and quick recognition matter. The strong x-height and open forms also make it a practical choice for UI labels, navigation, and packaging copy set at larger sizes, where a dense but readable texture is desirable.
The overall tone is modern and approachable, balancing a friendly roundness with a firm, no-nonsense weight. It feels contemporary and utilitarian rather than expressive, projecting reliability and clarity in messaging.
The design appears intended to deliver a contemporary geometric sans voice with maximum clarity and presence, favoring simple construction and consistent rhythm for dependable display and short-text reading.
Round letters like O/C/G read very circular and consistent, while diagonals (A, V, W, X) are crisp and steady, reinforcing a geometric construction. The design maintains strong legibility in the sample paragraphs, especially through generous apertures and uncomplicated shapes.