Sans Normal Asmig 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Novelo' by AcidType, 'CF Mod Grotesk' by Fonts.GR, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, presentations, clean, neutral, modern, friendly, functional, versatility, legibility, modern utility, neutral voice, geometric, rounded, open apertures, even rhythm, crisp terminals.
This sans serif has a clean, geometric foundation with rounded bowls and broadly circular counters. Strokes appear even and steady, with straightforward, largely uniform terminals and minimal modulation. Proportions are balanced and contemporary: uppercase forms are tidy and wide enough to feel stable, while lowercase shapes keep clear, open apertures and simple construction. Numerals follow the same rational, rounded logic, maintaining consistent color and spacing in text.
It suits interface typography, product design, and general-purpose editorial use where clarity and a restrained, modern tone are needed. The even rhythm and open shapes make it a solid choice for longer passages, while the clean geometry also works well for headings, wayfinding, and slide decks.
The overall tone is neutral and modern, with a friendly clarity that comes from its rounded geometry and unpretentious detailing. It reads as practical and contemporary rather than expressive or calligraphic, lending a calm, trustworthy voice to UI and editorial settings alike.
The design intent appears to be a versatile, no-nonsense geometric sans that stays readable in continuous text while retaining a contemporary, rounded character. It prioritizes consistency, clean construction, and dependable legibility over decorative detailing.
In the sample text, the face maintains an even typographic color with smooth curves and consistent internal spaces, helping long lines feel orderly. The design avoids quirky idiosyncrasies, favoring predictable shapes that support scanning and straightforward hierarchy.