Sans Other Lodam 12 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, logos, playful, retro, friendly, quirky, soft, distinctiveness, whimsy, retro feel, display impact, friendly tone, rounded, blunted, monoline, bulbous, curvy.
A rounded, monoline sans with blunted terminals and a soft, inflated silhouette. Curves dominate the construction, with many strokes bending into teardrop-like joins and partial bowls that open up rather than fully close. Counters tend to be generous and circular, while horizontals are short and sometimes detached, giving several letters a segmented, modular feel. Overall proportions read on the broader side with a steady vertical stance and a lively, uneven rhythm created by the distinctive notch-and-hook details in forms like S, G, and various lowercase bowls.
Best suited to display contexts such as headlines, brand marks, packaging, and poster work where its unusual silhouettes can be appreciated. It can also work for short UI labels or signage in playful environments, but it is likely to be most effective when used sparingly and at sizes that keep the openings and hooks legible.
The tone is upbeat and characterful, leaning into a retro-futurist, toy-like friendliness rather than neutrality. Its unusual openings and soft terminals add a whimsical, slightly sci‑fi flavor that feels expressive and informal. The rhythm suggests motion and charm, making it better suited to personality-forward messaging than sober editorial typography.
The design appears intended to provide a distinctive sans alternative with soft geometry and intentionally unconventional constructions. By combining rounded, low-detail strokes with quirky openings and hooks, it aims to create a memorable voice that stands apart from conventional geometric or neo-grotesque sans styles.
Distinctive letterform cues include open, split-bowl constructions and hooked joins that create recognizable silhouettes at display sizes. The numerals maintain the same rounded logic, with simplified, curvy shapes and clear differentiation. In text, the quirky segmentation becomes a defining texture, so careful tracking and generous sizing help preserve clarity.