Sans Normal Sulag 13 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Linear Grotesk' by Designova, 'Seconda Soft' by Durotype, 'Reyhan' by Plantype, and 'Niteweit' by TypeArt Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, ui labels, friendly, casual, approachable, lively, modern, approachability, motion, modern warmth, informal clarity, rounded, humanist, soft terminals, open counters, slanted.
This typeface is a slanted sans with rounded construction and softly curved terminals. Strokes are smooth and moderately modulated, with a gently calligraphic rhythm rather than strict geometric repetition. Bowls and counters tend to be open and spacious, and the uppercase forms read clean and straightforward with slightly softened joins. The lowercase shows more personality: single-storey shapes (notably the a and g), a rounded-shoulder m/n, and a simple, clean t with a short crossbar, all contributing to an easy, continuous flow in text.
It works well for branding systems that want a modern but approachable feel, as well as packaging, promotional graphics, and short-to-medium headlines. The lively slant also suits pull quotes, UI labels, and display-style text where a friendly emphasis is desired.
The overall tone is warm and informal, projecting a friendly, conversational voice. Its italic slant and rounded detailing add motion and charm, making it feel personable rather than corporate or rigid.
The design appears intended to deliver a contemporary sans voice with added warmth and motion through italic posture and rounded, humanist shapes. It prioritizes an easy, readable texture while keeping enough character for expressive display use.
In running text the design maintains a consistent forward lean with smooth curves and relatively generous internal space, supporting quick recognition. The numerals follow the same rounded, slightly humanist logic, with clear silhouettes and minimal sharp corners.