Serif Other Idgi 9 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, book titles, packaging, invitations, branding, whimsical, storybook, ornate, old-style, add personality, evoke vintage, storybook tone, decorative serif, bracketed, calligraphic, swashy, curly, lively.
This serif design combines high-contrast strokes with soft, bracketed serifs and frequent curled terminals. Bowls and counters are generally open and rounded, while many capitals and lowercase letters introduce modest swashes or hook-like finials that add motion to the silhouettes. The rhythm is lively rather than strictly geometric, with slightly irregular, hand-touched curves and a gently decorative texture that remains readable in continuous text.
It works best where its decorative terminals can be appreciated: headlines, book and chapter titles, pull quotes, and boutique branding. It can also suit packaging and event materials (such as invitations) when a refined, characterful serif is desired and sizes are large enough to preserve the delicate hairlines.
The overall tone feels whimsical and literary, evoking a storybook or vintage editorial mood. Its curlicues and expressive terminals give it a personable, slightly theatrical character that reads as elegant without becoming overly formal.
The design appears intended to reinterpret a traditional serif structure with added ornamental terminals and a calligraphic sensibility. Its goal seems to be delivering a classic text feel while injecting distinctive personality for display-oriented typography.
Distinctive details show up repeatedly as small inward curls on stroke endings, giving the alphabet a cohesive ornamental motif. Numerals follow the same contrast and terminal behavior, with a particularly curvy “2” and a more traditional, open “4,” reinforcing the font’s playful-yet-classic balance.