Sans Other Asmes 2 is a bold, wide, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, kids media, stickers, playful, quirky, friendly, comic, chunky, handmade feel, playful display, friendly branding, attention grab, rounded, bouncy, irregular, soft corners, hand-cut.
A chunky, rounded sans with heavy strokes and soft corners, drawn with an intentionally irregular, hand-cut feel. Letterforms show subtle waviness in stems and joins, with inconsistent widths and a lively baseline rhythm that creates a slightly tumbling texture in words. Counters tend to be compact and rounded, terminals are blunt, and diagonals (notably in A, K, V, W, X, Y) feel slightly skewed rather than mechanically straight. Numerals match the same buoyant geometry, reading clearly but with the same informal, uneven proportions.
Best suited for display uses where personality is a priority: posters, headlines, playful branding, packaging, stickers, and short quotes. It can work well on simple layouts and high-contrast backgrounds, while dense paragraphs or very small UI text may feel crowded due to the lively, irregular rhythm.
The font communicates a cheerful, mischievous tone—more handmade and cartoon-like than polished or corporate. Its bouncy shapes and mild distortion suggest casual humor, kid-friendly energy, and an approachable, informal voice.
The design appears intended to deliver a bold, friendly sans voice with deliberate imperfections, mimicking hand-shaped lettering rather than a rigid geometric construction. Its goal is to add warmth and humor, creating an eye-catching, informal presence for branding and display typography.
In longer text, the irregular widths and shifting angles create a strong display texture that’s attention-grabbing but visually busy at smaller sizes. Round letters like O and Q feel especially weighty and emblematic, while straight-sided letters keep a slightly wobbly, cut-paper character that reinforces the handmade impression.