Serif Contrasted Puga 7 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, fashion, editorial, dramatic, refined, classic, luxury tone, display impact, editorial emphasis, classic revival, didone-like, hairline, sharp, crisp, high-waisted.
A high-contrast italic serif with a distinctly calligraphic slant and a crisp, engraved finish. Thick vertical stems pair with very fine hairlines, creating a pronounced light–dark rhythm, while the serifs read as sharp and minimally bracketed. Uppercase forms feel formal and slightly condensed in stance, with generous counters and a strong axis; the lowercase maintains a moderate x-height and lively joins that emphasize the italic flow. Numerals follow the same contrast system, with sculpted curves and delicate terminals that keep the overall texture bright and elegant.
Best suited to display typography such as magazine headlines, fashion/editorial layouts, posters, and premium branding. It can also work for short pull quotes or product packaging where a luxurious, high-impact italic serif is desired, rather than long-running body text.
The tone is polished and theatrical—suggesting luxury, fashion, and classic print sophistication. Its energetic italic movement adds urgency and glamour, while the razor-thin hairlines and sharp serifs keep it feeling refined and upscale.
The design appears intended to deliver a classic high-fashion italic voice: strong verticals, razor hairlines, and sharp serifs tuned for striking display settings and elegant typographic emphasis.
Because the hairlines are extremely thin relative to the main strokes, the design’s character depends on clean reproduction and sufficient size/contrast. Spacing appears open enough to keep the dense blacks from clogging, but the overall color is intentionally punchy and attention-grabbing.