Slab Contrasted Ihwy 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Marselis Slab' by FontFont and 'Bree Serif' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial leads, energetic, sporty, retro, assertive, editorial, impact, forward motion, display emphasis, brand voice, bracketed, slab serif, rounded, beaked terminals, tight apertures.
A sturdy italic slab serif with heavy, rounded slabs and subtly bracketed joins that soften the impact of the weight. Strokes feel largely even with mild modulation, giving the letterforms a compact, muscular presence. The italic slant is steady and accompanied by angled head serifs and beaked terminals that create forward motion. Counters and apertures run moderately tight, while curves are generously rounded, producing a cohesive, high-ink silhouette in both uppercase and lowercase.
Best suited to short, prominent text where its heavy slabs and italic drive can do the work: headlines, poster copy, sports or team-inspired identity, and packaging labels. It can also serve as an emphatic editorial italic for leads, pull quotes, and section openers where a dense, forceful texture is desirable.
The overall tone is confident and kinetic, combining a classic slab-serif authority with a lively, athletic lean. It reads as bold and attention-getting, with a slightly nostalgic flavor that suits punchy statements and energetic branding.
Designed to deliver a forceful italic voice with slab-serif solidity—prioritizing impact, momentum, and a compact typographic color over delicate detail. The consistent slant and chunky serifs suggest an emphasis on display readability and brand-forward presence.
Uppercase forms are broad and blocky with prominent slabs, while the lowercase maintains strong rhythm and sturdy joins that keep texture dense in paragraphs. Numerals are similarly weighty and upright in construction despite the italic slant, staying legible and impactful at display sizes.