Sans Superellipse Sirih 7 is a bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk' by Berthold, 'EF Radiant' by Elsner+Flake, and 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, assertive, functional, retro, space saving, high impact, utilitarian clarity, modernized retro, compact, tall, sturdy, blocky, crisp.
This typeface has tall, compact proportions with a distinctly condensed rhythm and strong, even strokes. Curves are squared-off into rounded-rectangle forms, giving counters and bowls a superelliptical feel rather than purely circular geometry. Terminals are predominantly flat and clean, with minimal modulation and a straightforward, engineered construction that keeps letterforms tight and economical. Lowercase forms follow a pragmatic, text-ready structure with compact apertures and a firm baseline, while numerals appear sturdy and aligned, with simple, high-impact silhouettes.
It suits headlines, posters, and packaging where space is limited but impact is needed, and it can work well for signage and labels that benefit from tall, compact forms. In branding, it supports identities that want an industrial, functional voice with a condensed footprint. For longer text, it is best used at larger sizes or with generous leading and tracking to preserve openness.
The overall tone is practical and no-nonsense, with an industrial confidence that reads as purposeful and efficient. Its compressed stance and squared curves add a subtle retro utilitarian flavor—more workwear than boutique—while still feeling contemporary and controlled. The effect is bold and declarative without relying on ornament.
The design appears intended to deliver a condensed, high-impact voice with squared, superelliptical curves that keep forms sturdy and consistent. It prioritizes compactness and strong silhouette recognition, aiming for clear, utilitarian letterforms that hold up in attention-grabbing applications.
The combination of condensed width and squared curves creates strong vertical emphasis and dense word shapes in lines of text. Rounded-rectangle counters help maintain clarity at display sizes, while the tight spacing and compact apertures can make paragraphs feel heavy if set too small or too tightly tracked.