Sans Normal Baji 2 is a bold, narrow, medium contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, retro, punchy, quirky, casual, display impact, retro flavor, friendly tone, attention grabbing, tilted, jaunty, rounded, bulky, bouncy.
A heavy, compact sans with a consistent reverse-lean that gives lines of text a noticeably slanted rhythm. Strokes are thick with softly rounded joins and terminals, while counters stay fairly open for the weight. Curves are slightly irregular and lively rather than perfectly geometric, and the overall texture alternates between sturdy vertical stems and buoyant rounded bowls. Widths vary from glyph to glyph, adding a hand-cut, display-like cadence across words and numbers.
Best suited to short, high-impact settings where the tilted stance and heavy strokes can lead the voice: headlines, posters, packaging callouts, storefront-style signage, and brand marks with a playful or retro edge. It can work for brief text blocks at larger sizes, but its strong slant and dense weight are most effective when used for emphasis rather than extended reading.
The font reads energetic and off-kilter in a deliberate way, like a classic sign-lettering or mid-century display face pushed into a funhouse tilt. Its bold presence and bouncing shapes feel informal, attention-seeking, and friendly, with a hint of vintage cartoon or poster character.
The design appears intended to deliver a bold display voice that feels handmade and spirited, using a reverse-lean and rounded, chunky forms to create motion and personality. Its varying widths and slightly irregular curves prioritize expressive texture over strict uniformity.
Capitals are broad-shouldered and emphatic, while lowercase forms keep a simple, single-storey feel where applicable, reinforcing an approachable tone. Numerals are similarly weighty and rounded, matching the typeface’s chunky, animated texture in running text.