Serif Normal Ugmav 11 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: magazines, luxury branding, headlines, book titles, invitations, refined, editorial, airy, classical, fashion, elegance, editorial polish, luxury tone, classical revival, hairline, delicate, sharp, calligraphic, lithe.
A delicate serif with extremely thin hairlines and pronounced thick–thin modulation, creating a crisp, high-contrast rhythm. Serifs are fine and tapered, with a slightly calligraphic flow in joins and terminals; curves are smooth and open, and counters stay generously clear despite the light color. Uppercase forms feel tall and elegant, while the lowercase shows restrained warmth through subtle entry/exit strokes and a rounded, readable construction. Numerals are similarly refined, with thin links and graceful curvature that keep the set consistent with the text style.
Well-suited to magazine layouts, luxury packaging, and branding where a refined, high-contrast serif is expected. It excels in headlines, title typography, pull quotes, and other display-to-text applications set with comfortable size and spacing, especially in print or high-resolution digital contexts.
The overall tone is poised and luxurious, leaning toward a fashion-editorial sensibility. Its light touch and sharp contrast convey sophistication and restraint, reading as classical and cultured rather than casual or rugged.
The design appears intended to provide a contemporary take on a classical high-contrast serif for polished editorial and brand typography. Its emphasis on hairline finesse, tapered serifs, and graceful proportions prioritizes elegance and visual sophistication over utilitarian sturdiness.
In longer lines, the thin horizontals and hairline serifs create a bright page with an emphasis on vertical structure. The type’s elegance is strongest at medium-to-large sizes where contrast and fine details can remain intact.