Sans Contrasted Idmy 7 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, sports, signage, bold, assertive, retro, industrial, sporty, impact, display, compactness, distinctiveness, legibility, blocky, compact, stencil-like, ink-trap, angular.
A heavy, compact sans with squared proportions and clearly sculpted counters. Strokes show visible modulation, with crisp sheared joins and frequent triangular cut-ins that create a stencil-like, ink-trap feel in tight areas (notably in curves and inner corners). The forms lean geometric but not purely constructed—round letters are slightly squarish and pinched, while straight strokes end with blunt, squared terminals. Lowercase details (such as single-storey a and g) and a tall, dominant x-height keep the texture dense and emphatic.
Best suited to large-scale applications where its dense weight and distinctive cut-ins can read clearly—headlines, posters, badges, packaging fronts, and bold brand marks. It can also work for short signage or labels where a punchy, industrial tone is desired, but is less ideal for long-form text due to its dark color and busy interior detailing.
The overall tone is forceful and attention-seeking, with a retro poster and athletic-signage energy. The carved notches and sharp apertures add a mechanical, engineered attitude that reads tough and utilitarian rather than friendly or delicate.
The design appears intended to deliver maximum impact with a compact footprint, using carved apertures and modulated strokes to stay legible while adding a signature, engineered personality. It aims for a contemporary take on bold display sans forms with a sporty, poster-ready presence.
Across the set, counters tend to be relatively small and tightly managed, contributing to a dark color on the page. Many glyphs incorporate consistent internal cutaways that improve differentiation at large sizes and add character, but can also make the texture feel busy in small settings.