Sans Normal Delun 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans Pro' and 'Benton Sans Std' by Font Bureau, 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC, 'Latino Gothic' by Latinotype, 'News Gothic' by Linotype, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, product branding, signage, neutral, modern, clean, functional, friendly, legibility, versatility, clarity, neutrality, approachability, rounded, open apertures, humanist, even rhythm, soft terminals.
A clean sans with rounded construction and smooth curves paired with straight, unembellished stems. Stroke thickness stays consistent, with soft, minimally treated terminals and gently rounded joins that keep the texture even in paragraphs. Uppercase forms are simple and open, while lowercase shows a humanist lean in details like the single-storey a and g and generally open apertures. Numerals are straightforward and readable, with clear differentiation between figures and a calm, consistent overall rhythm.
Well-suited to interface copy, product and marketing text, and general editorial setting where a neutral sans is needed. Its open lowercase and even texture also make it a good candidate for signage and informational layouts that rely on quick scanning.
The typeface reads as neutral and contemporary, with a slightly friendly tone from its rounded bowls and open shapes. It avoids overt stylistic quirks, projecting clarity and approachability rather than austerity or display-driven personality.
Designed to provide a versatile, everyday sans that balances geometric cleanliness with approachable, humanist lowercase cues. The emphasis appears to be on consistency, legibility, and an unobtrusive tone that adapts to many contexts.
The sample text suggests reliable spacing and a steady color across lines, maintaining legibility at larger text sizes without looking rigid. Round letters (o, e, c) feel broadly circular, and diagonals (v, w, y) are clean and uncomplicated, reinforcing a practical, general-purpose voice.