Sans Normal Riget 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bronkoh' by Brink, 'Danos' by Katatrad, 'NuOrder' by The Northern Block, and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, packaging, neutral, clean, friendly, modern, utilitarian, everyday legibility, neutral voice, systematic design, modern clarity, geometric, rounded, even, open, plainspoken.
This sans serif uses simple, rounded construction with smooth curves and largely uniform stroke thickness. Terminals are clean and mostly horizontal or vertical, with softly rounded joins that keep the texture even in text. Uppercase shapes lean toward geometric clarity (notably the circular O and open C/G), while the lowercase maintains straightforward forms with a single-storey a and g and compact, efficient counters. Numerals are similarly plain and sturdy, with clear, unembellished silhouettes that match the letterforms.
It fits well in interface labels, product and brand support typography, and general-purpose editorial or presentation use where a calm, readable sans is needed. The clear numerals and straightforward letterforms also make it suitable for informational graphics and wayfinding-style applications.
The overall tone is neutral and approachable, prioritizing clarity over personality. Its rounded geometry and unforced rhythm give it a friendly, contemporary feel without becoming playful or stylized.
The design intent appears to be a dependable, general-purpose sans built around geometric round forms and consistent stroke behavior. It aims to deliver legibility and a clean, modern texture across both short labels and longer passages.
In the sample text, spacing and word shapes read steadily, producing an even grayscale that suits continuous reading. The design avoids sharp detailing and decorative quirks, keeping forms consistent across capitals, lowercase, and figures.