Sans Normal Budiz 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aretha' and 'Pelita' by Lafontype (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, clean, neutral, modern, friendly, utility, legibility, modernity, clarity, geometric, open apertures, rounded terminals, even rhythm, clear numerals.
A clean, geometric sans with near-monoline strokes and smooth, circular bowls. Proportions are balanced and straightforward, with generous counters and open apertures that keep forms clear at text sizes. Curves are round and controlled (not overly humanist), while joins and terminals read as crisp and contemporary rather than calligraphic. The lowercase shows a single-storey “a” and “g”, and the figures are simple and legible with consistent stroke treatment across the set.
This style suits UI and product typography where clarity and consistency matter, as well as general-purpose branding and corporate materials that need a modern, unobtrusive voice. It should also work well for short headlines, presentations, and wayfinding-style applications due to its clean geometry and easily distinguished letterforms.
The overall tone is neutral and contemporary, with a friendly clarity that feels practical rather than expressive. Its rounded geometry gives it a calm, approachable character while staying restrained enough for everyday interface and editorial use.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a contemporary, geometric look. By keeping contrast minimal and shapes broadly circular, it aims to remain clear in continuous text while retaining a modern, approachable personality.
The uppercase has a stable, signage-like presence with wide, even bowls and clean diagonals, and the lowercase maintains consistent spacing and rhythm in running text. The numeral set appears designed for quick recognition, with uncomplicated shapes and steady alignment.