Sans Normal Myriz 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Franklin Gothic' and 'ITC Franklin' by ITC, 'Murs Gothic' by Kobuzan, 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, bold, friendly, retro, playful, confident, impact, approachability, retro display, attention grabbing, rounded, chunky, soft corners, compact, high impact.
A heavy, rounded sans with compact proportions and broadly curved bowls paired with sturdy vertical stems. Terminals are mostly blunt with softly eased corners, giving the shapes a smooth, molded feel rather than a sharp geometric cut. Counters are relatively small for the weight, and the overall rhythm is tight and punchy, with clear, simple construction across letters and numerals.
This font is best suited for headlines, posters, and bold editorial callouts where maximum impact is needed. It also works well for branding, packaging, and logo wordmarks that benefit from a friendly, retro-heavy sans presence.
The overall tone is upbeat and approachable, with a distinctly retro, display-forward personality. Its weight and softened geometry make it feel confident and friendly, leaning toward playful headline energy rather than neutral text setting.
The design appears intended to deliver a high-impact, approachable display voice by combining very heavy strokes with rounded shaping and compact spacing. It prioritizes strong silhouettes and smooth curves to stay legible and personable in large sizes.
The forms favor large, simple silhouettes and strong dark shapes, which helps maintain recognizability at a distance. Numerals match the letterforms in bulk and roundness, supporting consistent, attention-grabbing settings in mixed alphanumeric use.