Sans Normal Lyrap 5 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Murs Gothic' by Kobuzan, and 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, energetic, confident, modern, bold, attention grabbing, high impact, dynamic tone, brand emphasis, slanted, rounded, compact, blocky, high-impact.
A heavy, slanted sans with broad proportions, rounded outer contours, and compact interior counters. Strokes are robust and fairly uniform, with clean, softened terminals that keep the texture smooth despite the weight. The uppercase forms feel stable and geometric, while the lowercase keeps a straightforward, workmanlike construction with a single-storey a and g and a large, sturdy x-height relative to ascenders. Numerals are chunky and highly legible, sharing the same wide set and rounded curves.
Best suited for short to medium-length display copy where impact matters—headlines, posters, social graphics, and bold promotional messaging. It can also work for sports and lifestyle branding, packaging callouts, and large-format signage where the strong slant and heavy strokes remain clear at a distance.
The overall tone is assertive and kinetic, with the forward slant adding motion and a competitive, performance-driven feel. Its mass and width project strength and immediacy, reading as confident and contemporary rather than delicate or formal.
Designed to deliver maximum visual punch with a forward-leaning stance, emphasizing speed, strength, and contemporary simplicity. The rounded geometry and open shapes suggest a focus on readability at display sizes while maintaining an aggressive, energetic presence.
Spacing appears generous for the weight, helping counters stay open and maintaining clarity in dense settings. The sample text shows a consistent rhythm across mixed-case lines, with smooth curves and a cohesive, athletic-looking word shape.