Slab Normal Wemev 10 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, editorial, friendly, retro, approachable, chunky, bookish, approachability, impact, readability, nostalgia, rounded, soft serifs, heavy terminals, compact curves, even rhythm.
This typeface combines sturdy slab-like serifs with generously rounded corners and heavy, softly bracketed terminals. Strokes are thick and even, with minimal modulation, producing a dense, confident color on the page. The letterforms lean on broad proportions and open counters, while joins and curves are smoothed to avoid sharpness. Overall spacing and rhythm feel steady and readable, with a slightly informal finish created by the softened details and bulb-like ends on several lowercase forms.
It suits bold headlines, brand marks, packaging, and poster typography where strong presence and an inviting character are needed. In editorial settings it can work well for short passages, pull quotes, and section headers, especially where a friendly slab voice is preferred over a sharper, more formal serif.
The tone is warm and approachable, with a subtle retro, bookish flavor reminiscent of mid-century display and editorial slabs. Its rounded shaping keeps it friendly rather than austere, giving headlines and short passages an inviting, slightly playful voice.
The design appears intended to deliver the authority and structure of a slab serif while softening it with rounded terminals for a more personable, contemporary-friendly feel. It prioritizes impact and clarity, aiming to stay legible at larger sizes while adding a touch of warmth and nostalgia.
The figures follow the same heavy, rounded construction, making numerals visually consistent with text. Uppercase forms feel sturdy and poster-ready, while the lowercase introduces more personality through rounder bowls and softer hooks, helping mixed-case settings feel less rigid.