Sans Normal Egmon 13 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Aretha' by Lafontype (names referenced only for comparison).
Keywords: ui labels, brand systems, editorial, presentations, posters, clean, modern, airy, polished, friendly, clarity, modernization, neutrality, readability, slanted, rounded, monoline, open forms, humanist.
A slanted sans with monoline strokes and softly rounded construction. Curves are smooth and generous, while terminals are clean and largely unadorned, creating an uncluttered texture. Proportions feel balanced with open counters and a steady rhythm; the slant is consistent across caps, lowercase, and figures. The numerals and round letters (like O, C, e) read as elliptical and even, supporting a crisp, contemporary silhouette.
Well suited for interface typography, product branding, and general-purpose communication where a clean italic voice is needed. It can work for editorial pull quotes, headings, and short-to-medium paragraphs, especially when a streamlined, contemporary feel is desired. The clear figures and open shapes also make it useful for charts, captions, and presentation decks.
The overall tone is modern and approachable, with a light, quick cadence created by the consistent forward slant. It feels calm and professional rather than expressive, leaning toward clarity and simplicity. The rounded forms add a mild friendliness without becoming playful.
The design appears intended as a straightforward italic sans that provides a contemporary, readable tone with minimal stylistic noise. Its rounded geometry and even stroke treatment suggest an emphasis on clarity, consistency, and versatile everyday use.
Spacing appears comfortable and the italic angle is strong enough to signal emphasis while remaining readable in longer lines. The design avoids sharp corners and heavy detailing, keeping the page color smooth and uniform across mixed-case text and numerals.