Sans Normal Egmew 18 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, presentations, posters, modern, friendly, clean, informal, airy, emphasis, readability, approachability, contemporary tone, versatility, rounded, humanist, soft, open, slanted.
This typeface is a slanted sans with rounded, open forms and a gently humanist construction. Strokes stay even and smooth, with soft terminals and subtly curved joins that keep the texture light and flowing. Proportions are fairly open with generous counters, and the italic angle is consistent across capitals, lowercase, and figures, creating a cohesive forward-leaning rhythm. Numerals follow the same rounded, simplified logic, reading clearly without sharp breaks or decorative detail.
It performs well for interface copy, labels, and product branding where a clean italic emphasis is needed without becoming stiff. The open shapes and even texture also suit editorial callouts, presentations, and short-to-medium text blocks where a friendly, contemporary tone is desired.
The overall tone is modern and approachable, with a relaxed, conversational energy. Its rounded drawing and steady slant give it a friendly, contemporary voice suited to everyday reading rather than formal or ceremonial settings.
The design appears intended as a versatile italic sans that prioritizes smooth readability and a welcoming, contemporary personality. Its rounded construction and consistent slant suggest an emphasis on clarity, approachability, and easy typographic emphasis across both display and text contexts.
Capitals remain straightforward and restrained, while the lowercase introduces more character through single-storey, rounded shapes and a smooth, continuous motion in words. The spacing in text appears even and breathable, helping the font maintain clarity at paragraph scale while preserving an informal, human feel.