Sans Normal Beliz 3 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, signage, playful, retro, friendly, handmade, quirky, add personality, space saving, retro warmth, friendly display, condensed, rounded, soft corners, bouncy rhythm, irregular widths.
A condensed sans with rounded, slightly elastic curves and a subtly uneven rhythm across letters. Strokes stay largely monolinear, with softly tapered joins and occasional bulb-like terminals that keep counters open and legible. Proportions vary from glyph to glyph in a hand-drawn way—round letters feel tall and narrow, while verticals dominate, giving the set a lively, slightly wobbly texture. Numerals and punctuation follow the same compact, curved construction for a cohesive color in text.
Works best for display uses where personality matters: posters, playful headlines, packaging, event materials, and casual signage. It can also serve short UI labels or social graphics when a friendly, handcrafted voice is desired, especially in space-constrained layouts where a condensed width helps fit copy.
The overall tone is warm and informal, with a retro, cartoon-adjacent friendliness. Its narrow stance and springy shapes add energy and whimsy, making copy feel conversational rather than formal. The slight irregularity reads as human and approachable, leaning more quirky than neutral.
The font appears designed to provide a compact, high-impact sans that feels hand-shaped rather than mechanically geometric. Its aim is to balance readability with charm by keeping strokes simple and counters open while introducing small, deliberate irregularities for character.
The design’s tight sidebearings and tall forms create strong vertical emphasis, while rounded bowls prevent the texture from becoming harsh. In longer lines, the playful inconsistencies become part of the charm, but they also make it less suited to strictly utilitarian typography.