Serif Normal Emgoh 2 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: editorial, book typography, magazine, invitations, packaging, literary, classic, refined, formal, text italic, classic elegance, literary tone, editorial emphasis, refined branding, calligraphic, bracketed, oldstyle, lively, flowing.
This typeface is an italic serif with a calligraphic, oldstyle construction and gently bracketed serifs. Strokes show moderated contrast with rounded joins and tapered terminals, producing a smooth, continuous rhythm. Proportions are generous and slightly expansive, and the italic angle is consistent across capitals, lowercase, and figures. Lowercase forms lean on cursive logic—single-storey a and g, a looped descender on y, and a distinctive, curling f—while capitals keep a more classical, inscriptional feel with crisp serifs and controlled curves.
It works well for editorial typography such as book interiors, pull quotes, and magazine features where an elegant italic voice is needed. It can also serve effectively for refined branding elements—packaging, menus, and invitations—especially when set at comfortable text sizes or as short-form display with ample line spacing.
The overall tone is traditional and literary, with a polished, cultivated character. Its italic movement adds warmth and expressiveness without becoming overly decorative, suggesting sophistication and a sense of period style suited to formal or narrative settings.
The design appears intended to provide a conventional, readable serif italic with classical proportions and a subtly calligraphic flavor. Its goal seems to be a dependable text companion that brings emphasis and elegance while preserving a coherent, traditional typographic texture.
Spacing appears open enough to keep the italic texture from clogging, and the letterforms maintain clear silhouettes even with prominent swash-like terminals on select lowercase characters. Numerals follow the same italicized, serifed logic, reading as text-friendly rather than strictly utilitarian.