Sans Normal Egmew 9 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, presentations, modern, airy, friendly, casual, clean, readable italic, modern utility, friendly tone, clean styling, humanist, rounded, open apertures, soft terminals, slanted.
A slanted sans with a humanist, gently rounded construction and open, breathable counters. Strokes are smooth and even, with subtle modulation and softened terminals that keep the texture light and unobtrusive. Curves are generous and circular (notably in O/C/G and the numerals), while straight strokes lean consistently, producing a steady forward rhythm. The lowercase has simple, single-storey forms (a, g) and a clean, unembellished ductus that reads clearly in continuous text.
It works well for interface copy and product text where a gentle italic voice is needed without sacrificing clarity. The open shapes and even texture also suit branding, packaging, and editorial subheads, especially in layouts that benefit from a light, modern, personable tone.
The overall tone is contemporary and approachable, with an informal, conversational energy from the consistent slant and soft shaping. It feels calm and unobtrusive rather than technical, projecting a friendly modernity suitable for everyday reading.
The design appears intended as a versatile italic sans for contemporary typography, balancing clean geometric roundness with humanist warmth. Its consistent slant and softened terminals suggest a focus on readability and an approachable, modern voice in both short and medium-length text settings.
Uppercase proportions are straightforward and uncluttered, with wide, open forms and minimal detailing. The numerals echo the same rounded geometry and slanted stance, keeping mixed alphanumeric settings visually cohesive.