Sans Normal Apket 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Rabona' by AcidType (names referenced only for comparison).
Keywords: ui text, body copy, signage, presentations, branding, clean, modern, neutral, friendly, corporate, neutral utility, clear legibility, modern geometry, everyday branding, geometric, rounded, monolinear, open apertures, even rhythm.
A clean sans with monolinear strokes and softly rounded curve transitions. Proportions lean geometric, with round counters and steady, even color across lines of text. Terminals are plain and unadorned, and the curves on letters like C, G, O, and S read smooth and controlled rather than calligraphic. The lowercase shows a straightforward, single-storey “a” and “g” and a compact “t” with a short crossbar, supporting a simple, utilitarian rhythm.
This style suits interface typography, product copy, and information design where legibility and a steady texture matter. It should also work well for wayfinding and general-purpose branding that needs a modern, unobtrusive sans, as well as decks and documents where a clean, contemporary voice is preferred.
The overall tone is neutral and contemporary, with a mild friendliness coming from the rounded bowls and consistent stroke weight. It feels businesslike without being cold, aiming for clarity and approachability rather than personality-driven display flair.
The design intent appears to be a versatile, general-purpose sans that prioritizes clarity, consistency, and a modern geometric feel. Its restrained detailing suggests it was drawn to perform reliably across common editorial and digital contexts without calling attention to itself.
Spacing appears generous enough for comfortable reading in the sample text, and the figures are simple and highly familiar in shape, supporting quick recognition. The design avoids sharp quirks, keeping letterforms consistent and predictable across the set.