Sans Normal Onbuj 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Clear Sans Text' by Positype, 'LFT Etica' by TypeTogether, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, straightforward, impact, clarity, modernity, versatility, geometric, rounded, compact, crisp, solid.
This typeface presents a clean sans construction with largely circular bowls, smooth curves, and firmly squared terminals. Strokes are heavy and even, producing a compact, solid texture and consistent rhythm across lines. Counters are open and simple, with minimal modulation and a stable baseline feel; joins and intersections read crisp and decisive. The lowercase shows a single-storey a and g, a short-armed t, and generally broad, uncomplicated shapes that favor clarity over detailing.
It performs best in display contexts—headlines, posters, and brand lockups—where its heavy, clean shapes can deliver punch and immediacy. The straightforward letterforms also make it suitable for signage and packaging that benefits from quick recognition and a strong typographic voice.
The overall tone is modern and approachable, with a friendly geometric softness balanced by a no-nonsense, high-impact presence. It feels confident and utilitarian rather than decorative, suited to messaging that should read quickly and assertively.
The design appears intended as a contemporary, high-impact sans with geometric underpinnings and minimal complexity, prioritizing legibility and strong presence in short to medium-length settings.
Large sizes show particularly smooth curves and strong silhouette definition, while at text sizes the dense weight creates a dark, emphatic color. Numerals follow the same straightforward geometry, with rounded forms and sturdy verticals that match the letterweight well.