Sans Normal Amgup 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Seitu' by FSD, 'Centra No. 1' by Monotype, 'Grava' by Positype, 'Gravita' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, headlines, clean, modern, neutral, friendly, functional, clarity, versatility, modernization, simplicity, utility, geometric, rounded, even, open, sturdy.
A clean geometric sans with circular bowls, uniform stroke thickness, and crisp terminals. Uppercase forms are broad and stable, with an open, symmetrical construction and straightforward joins. Lowercase letters follow a simple, contemporary skeleton with rounded counters and minimal modulation; apertures stay fairly open for clarity. Numerals are clear and compact, with simple curves and consistent proportions that match the letterforms.
Works well for UI text, product pages, and general-purpose branding where clean legibility and a contemporary voice are needed. Its even texture and open forms also suit short paragraphs, captions, and instructional or wayfinding text, while scaling smoothly into simple, modern headlines.
The overall tone is modern and neutral, leaning friendly due to its round forms and even rhythm. It reads as practical and approachable rather than expressive, giving a calm, contemporary feel suited to everyday interface and brand typography.
Designed to provide a straightforward, versatile sans that prioritizes clarity and consistency. The geometric construction and restrained detailing suggest an intention to feel contemporary and dependable across many sizes and contexts.
Round letters (like C, O, Q) feel close to true circles, reinforcing a geometric flavor. The design avoids decorative quirks, keeping spacing and shapes consistent across the alphabet for predictable texture in paragraphs.