Sans Normal Tugiz 14 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logotypes, retro, punchy, playful, confident, editorial, impact, warmth, retro flavor, display clarity, personality, bulky, rounded, ball terminals, soft corners, flared joins.
A very heavy display face with compact proportions and pronounced stroke contrast. Curves are generously rounded and often swell into bulb-like bowls, while verticals and stems read as sturdier and more monolithic. Many joins and terminals show subtle flaring and soft cornering, giving counters a slightly pinched, teardrop-like character in places. Overall rhythm is bold and attention-grabbing, with a lively mix of broad curves and crisp internal cut-ins that keeps large text from feeling flat.
Best used in headlines, poster typography, and other large-scale settings where its weight and contrast can shine. It works well for branding and packaging that needs a bold, retro-leaning voice, and can be effective for short editorial callouts and title treatments. For extended reading, it’s most comfortable in brief blocks or larger sizes where the dense strokes and lively forms remain clear.
The tone is assertive and charismatic, leaning toward a vintage, poster-like feel. Its rounded, swelling forms add warmth and a touch of whimsy, making it feel friendly rather than severe despite the strong weight. The result is a playful-but-authoritative voice suited to statements and headlines.
The design appears aimed at delivering maximum impact with a warm, rounded personality—combining sturdy, simplified structures with sculpted contrast and expressive terminals to create a distinctive display texture.
Uppercase forms feel sturdy and geometric, while lowercase introduces more personality through droplet counters and rounded terminals. Numerals appear built for display, with strong silhouettes and high contrast that favors impact over small-size neutrality.