Sans Normal Kelof 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, modern, energetic, friendly, impact, momentum, modernity, bold emphasis, brand presence, oblique, heavy, geometric, roundish, compact.
A heavy oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are uniformly thick with minimal contrast, producing a solid, compact texture in both caps and lowercase. Terminals are clean and mostly blunt, while counters stay open enough to hold up at display sizes; the lowercase shows a single-storey “a” and “g” with simplified, sturdy forms. Overall spacing reads fairly tight and the slant adds forward motion, with wide, circular shapes (like O/0) balancing more angular diagonals (A, V, W, X).
Best suited for short, high-impact text such as headlines, posters, promo graphics, and brand marks where a strong oblique presence is desired. It can work well for sports and fitness identities, packaging callouts, and energetic advertising, especially at medium-to-large sizes where the heavy counters and tight texture remain clear.
The letterforms feel bold, fast, and contemporary, projecting confidence and momentum. The rounded geometry keeps the tone approachable rather than severe, making it read as sporty and upbeat while still looking direct and punchy.
Likely designed to deliver maximum impact in an oblique, modern sans voice—combining geometric roundness with a dense, high-ink footprint for attention-grabbing display typography.
Figures are similarly heavy and rounded, with the “0” reading as a clean oval and the “1” as a simple, slanted stroke-like form. The italic angle is consistent across the set, and the overall rhythm favors big, dark shapes and strong diagonals for emphasis.