Sans Normal Kaman 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'ITC Blair' by ITC, 'Macklin' by Monotype, 'Pragmatica' by ParaType, and 'Tenso' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, title cards, sporty, assertive, modern, energetic, confident, speed cue, impact, modern branding, display emphasis, clarity, oblique, geometric, compact, rounded, punchy.
A heavy, oblique sans with broad, rounded curves and crisp, squared-off terminals. Strokes maintain an even color with minimal modulation, producing dense, high-impact silhouettes. Counters are relatively tight in letters like B, P, and R, while rounded forms (O, C, G) stay smooth and geometric. The italic slant is consistent across capitals, lowercase, and figures, giving the design a forward-leaning rhythm and a compact, driven texture in text.
Best suited to short, bold messaging where impact matters—headlines, posters, athletic or automotive-themed branding, and product packaging. It can also work for subheads and callouts in editorial or digital layouts when a strong, energetic voice is needed, though the dense weight favors larger sizes over long reading passages.
The overall tone is athletic and forceful, with a forward-leaning stance that suggests speed and momentum. Its solid weight and tight counters read as confident and attention-seeking, making it feel contemporary and performance-oriented rather than delicate or formal.
The design appears intended to deliver a fast, emphatic voice through a strong italic slant, simplified geometric construction, and compact counters. It prioritizes visual momentum and brand presence, aiming for clear, modern shapes that hold up well in bold, high-contrast applications.
Uppercase shapes are straightforward and sturdy, with diagonals (A, K, N, V, W, X) reading sharp and stable. The lowercase is single-storey where applicable (notably the g), reinforcing a simplified, contemporary feel. Numerals are bold and rounded, matching the letterforms and maintaining strong legibility at display sizes.