Sans Normal Arbuv 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Dortmund' and 'Identidad' by Punchform, 'NeoGram' by The Northern Block, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, functional, friendly, versatility, clarity, neutrality, readability, system design, geometric, open apertures, round counters, even rhythm, crisp terminals.
This sans serif shows smooth, rounded construction with broadly geometric curves and straight strokes that meet cleanly at right angles. Counters are generous and rounded, with open apertures in letters like c, e, and s that keep forms clear at a glance. Stroke endings are crisp and unembellished, and the overall spacing and rhythm feel even, with consistent proportions across capitals, lowercase, and numerals. The numerals are straightforward and legible, matching the same simple, rounded logic seen in the letterforms.
It suits interface labels, product design systems, and general-purpose branding where a clean, contemporary voice is needed. The open shapes and steady rhythm also make it a good fit for short to medium-length editorial text, wayfinding, and presentation materials that benefit from clear, unfussy letterforms.
The tone is neutral and contemporary, with a calm, matter-of-fact presence. Its rounded forms add a mild friendliness without becoming playful, making it feel dependable and unobtrusive in everyday typography.
The design appears intended as a versatile, contemporary workhorse sans: clear, evenly paced, and visually restrained. It aims to balance geometric neatness with comfortable readability, offering a dependable typographic foundation for a wide range of applications.
The sample text shows steady color on the page and clear differentiation between similar shapes, aided by open counters and uncluttered joins. Rounded characters (O, Q, C) sit comfortably alongside more angular forms (A, V, W) without looking mismatched, reinforcing a cohesive, system-like design.