Sans Normal Seguh 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, packaging, education, branding, friendly, approachable, casual, clean, playful, readability, approachability, modern neutrality, informal tone, rounded, humanist, soft terminals, open apertures, monoline.
A rounded, monoline sans with softly curved strokes and gently squared-off terminals. The overall drawing favors open counters and generous apertures, giving letters a breathable, easy-reading rhythm. Curves are smooth and slightly elastic, with subtle irregularities that keep the texture lively rather than rigidly geometric. Uppercase forms are simple and calm, while the lowercase shows friendly, handwritten-leaning construction in shapes like a, g, and y, contributing to a warm, informal texture.
Well-suited to UI labels, app onboarding, and general interface copy where a warm, non-intimidating voice helps. It can also work for short editorial passages and product packaging that benefits from a clean but personable sans. Educational materials, presentations, and brand systems aiming for approachability are natural fits.
The tone is friendly and approachable, with a lightly playful character that feels modern and uncomplicated. Its rounded shapes and soft endings reduce sharpness, making it feel welcoming and conversational rather than corporate or severe.
The design appears intended to deliver an easygoing, highly legible sans that balances clarity with a human, rounded personality. It emphasizes smooth curves and open forms to stay readable in text while maintaining a friendly, contemporary feel.
Spacing appears comfortable and even in the sample text, supporting continuous reading without looking tight or mechanical. Figures are straightforward and legible, matching the same soft, rounded logic as the letters.